• 1
  • 2
  • 3
이용후기
HOME > 커뮤니티 > 이용후기
[Global Finance Awards] Hyundai Card aims to become data-driven company 덧글 0 | 조회 63 | 2020-11-29 17:21:43
황두  

Hyundai Card, one of South Korea’s leading credit card companies, has been beefing up its abilities to analyze consumer data, such as where consumers use credit cards and what items they buy, to better understand customer habits. These efforts are aimed at offering tailored services and products to meet differing customers’ needs.

“Hyundai Card has established a curation system that defines data and cleanses unnecessary data, so that data of diversified nature may be systematically arranged in a ‘Hyundai Card’ way,” said an official at the company.

To use processed data for its business expansion and diversification, the company has been running the Domain Galaxy data platform, where corporate partners may issue private label credit cards via Hyundai Card and conduct joint marketing schemes. Customers’ sensitive information is kept confidential for security reasons.

The key value of Domain Galaxy is to enable such cross marketing between Hyundai Card and its business partners, according to the company.

“Domain Galaxy will serve as a stepping-stone for the company to evolve into a data-driven company,” official said.

Since 2015, the card issuer has been expanding its partnership for PLCC as well. The number of PLCC corporate customers now stands at 15, of which 12 are currently market champions in their respective sectors. So far this year, the company has added five new PLCC customers, including coffee chain Starbucks, car sharing firm Socar, and fashion commercial platform Musinsa.

“The latest addition of Musinsa to Hyundai Card’s PLCC network is a notable step as more than 80 percent of (Musinsa’s) customers are fashion savvy young people aged under 35, a population group that was previously unseen in Hyundai Card’s major pool,” the official said.

Backed by its business achievements, Hyundai Card is now preparing for what is expected to be a $2 billion initial public offering in the nation as early as next year.

The card company, as well as other financial units under car manufacturing giant Hyundai Motor Group, has been jumping in new business realms in a bid to find new growth momentum. Hyundai Capital, the auto financing unit of the conglomerate, for instance, acquired Sixt Leasing, one of Germany’s largest car rental firms, in February.

By Kim Young-won (wone0102@heraldcorp.com)



#주안역 미추홀 더리브 #해운대 엘시티상가 #동천동타운하우스 #해운대엘시티 상가 #예술회관역 아트리움 #제주도홈페이지 #부산홈페이지제작 #남동공단 청류지산 #cctv #삼송지축듀클래스 #해운대 엘시티 상가 #송도 힐스테이트 스테이에디션 #광산 남양휴튼 #고양아크비즈 #상무대라수 #수완 한국아델리움 더숲 #주안 센트럴 팰리스 #연신내역 솔앤더블유 미엘 #해운대엘시티상가 #IOT 자가방범 #모바일홈페이지 #푸드야 #랜딩페이지 #펜션홈페이지제작 #부동산홈페이지제작 #용현더노블시티 #힐스테이트 송도 스테이에디션 #인하대역 반도유보라 라센티움 #원흥역 클래시아 더퍼스트 #석남역미소지움 #남동공단 금호오션타워 #연신내역 미엘 #쇼핑몰제작 #금남로 센텀시티 #블로그제작 #원흥광양프런티어밸리6차 #원흥한일윈스타 #홈페이지만들기 #홈페이지제작 #홈페이지형블로그 #힐스테이트 양주센트럴포레 #무료홈페이지 #남동공단 마크원
 
닉네임 비밀번호